Sale Price Calculator

Cost-plus pricing is a recipe for margin erosion. This calculator works the other way: you decide the margin, and it tells you the price that guarantees it.

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How it works

The selling price equals the cost divided by (1 minus the desired margin). With a 60% margin, price = cost / 0.4. The calculator also returns the profit per unit and the markup implied by that price.

Worked example

Example: Cost €50, desired margin 60% → price €125, profit €75, markup 150%.

Recommendations

  • Set margins per product line — commodities need lower margins, unique products can command more.
  • Check your price against competitors after calculating; margin is a floor, not a ceiling.
  • Recompute whenever costs rise — a margin silently shrinks if you keep the price.

Tips & advice

  • A 60% margin is a 150% markup — knowing both prevents pricing confusion.
  • Don't drop the price to match a competitor; reduce costs instead.
  • When a discount is needed, know the margin after the discount, not before.

Next steps & suggestions

  • Check overall health with the Gross Margin Calculator.
  • Verify the product economics with the Profitability Calculator.
  • Know your break-even volume with the Break-even Calculator.
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Sale Price Calculator

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Help Center

Frequently Asked Questions

A ROAS above your break-even ROAS is profitable. For a 40% margin, break-even is 2.5x, so aim above that after accounting for all costs.

Margin is profit divided by the selling price. Markup is profit divided by the cost. A 60% margin equals a 150% markup.

Yes — every calculator is 100% free, with no signup, no limit and no hidden cost.

No. All calculations run instantly in your browser. Your inputs are never sent to a server or saved.

They use standard financial formulas and are ideal for estimates. Actual figures can vary due to taxes, fees and local rules, so confirm critical numbers with a professional.

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