Profitability Calculator

Revenue is vanity, profit is sanity. This calculator takes your revenue and total expenses and gives you the three numbers that matter: absolute profit, profit margin and markup.

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How it works

Profit is revenue minus expenses. Margin is profit as a percentage of revenue — the share of every euro that is yours. Markup is profit as a percentage of cost — how much you add on top of what you spend.

Worked example

Example: Revenue €100,000, expenses €75,000 → profit €25,000, margin 25%, markup 33%.

Recommendations

  • Track margin over time — a declining margin is an early warning sign.
  • Benchmark your margin against your industry to know if you are healthy.
  • Split fixed and variable expenses to understand what drives your margin.

Tips & advice

  • A 25% margin means 75 cents of every euro go to costs — optimize costs first.
  • Margins below 10% leave little room for error, taxes or slow months.
  • Compare margins per product line, not just the company average.

Next steps & suggestions

  • Dig into the gross level with the Gross Margin Calculator.
  • Find how many sales you need to cover costs with the Break-even Calculator.
  • Check where your cash actually goes with the Cash Flow Calculator.
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Profitability Calculator

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Help Center

Frequently Asked Questions

A ROAS above your break-even ROAS is profitable. For a 40% margin, break-even is 2.5x, so aim above that after accounting for all costs.

Margin is profit divided by the selling price. Markup is profit divided by the cost. A 60% margin equals a 150% markup.

Yes — every calculator is 100% free, with no signup, no limit and no hidden cost.

No. All calculations run instantly in your browser. Your inputs are never sent to a server or saved.

They use standard financial formulas and are ideal for estimates. Actual figures can vary due to taxes, fees and local rules, so confirm critical numbers with a professional.

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